Infosys Introduces AI-Powered Features for Australian Open 2025
Published on 1/17/2025 | 4 min read
Published on 1/17/2025 | 4 min read
Infosys, a global leader in digital and consulting services, has announced a suite of AI-driven innovations for the Australian Open (AO) 2025, in collaboration with Tennis Australia. This initiative celebrates their seven-year partnership, aiming to revolutionize fan engagement, player performance, and the overall tennis experience through cutting-edge technologies.
At the heart of this transformation is Infosys Topaz, an AI-first platform that leverages generative AI technologies. These new features are designed to enhance fan interactions, empower players and coaches with strategic tools, and introduce immersive digital experiences for tennis enthusiasts.
One of the standout innovations is Beyond Tennis, the world’s first generative AI-powered tennis league. This virtual league allows fans to:
Dubbed “The Slam That Never Stops,” the league is tailored to engage younger audiences while maintaining a safe digital environment.
Infosys has integrated advanced AI features to redefine how fans experience tennis:
Infosys introduced sophisticated tools for players and coaches:
Continuing its focus on sustainability and youth development, Infosys introduced:
Craig Tiley, CEO of Tennis Australia and director of the Australian Open, praised Infosys for its contributions:
“For the past seven years, Infosys has helped Tennis Australia raise the bar and deliver new experiences for fans using digital technologies. AI is enabling new dimensions of interactivity for fans and insight for players while speeding up our content delivery. It’s an exciting leap forward that showcases how technology and AI are transforming tennis.”
Andrew Groth, Executive Vice President of Asia Pacific at Infosys, highlighted the company’s role in pushing technological boundaries:
“Each year at the Australian Open, we have pushed the boundaries of technology to fuel fan engagement and player performance. We’re proud to bring generative AI innovations to the court, from the fan-driven Beyond Tennis league to AI-amplified VR experiences. Through this collaboration with Tennis Australia, we are enabling truly innovative platforms for fans, players, coaches, and media.”
These innovations build on the longstanding partnership between Infosys and Tennis Australia. Over the past seven years, the collaboration has consistently introduced new features that enhance the tennis experience. From AI-driven tools to sustainability-focused initiatives, this partnership exemplifies how technology can elevate sports to new heights.
As generative AI continues to reshape industries, Infosys remains at the forefront of integrating these technologies into real-world applications. The AI-powered features at AO 2025 underscore the company’s dedication to innovation, sustainability, and empowering the next generation of tennis fans, players, and leaders.