Samsung Introduces Vision AI to TVs, Expanding On-Device AI Capabilities
Published on 1/7/2025 | 3 min read
Published on 1/7/2025 | 3 min read
At the Consumer Electronics Show (CES) 2025 in Las Vegas, Samsung Electronics unveiled its groundbreaking Vision AI technology, bringing on-device artificial intelligence to its latest televisions. Vision AI integrates AI-powered features such as instant on-screen information, live translation, and a “Generative Wallpaper” mode that transforms screens into dynamic art canvases.
The technology enhances the user experience by upscaling lower-resolution content to 8K quality, optimizing audio components, and enriching display colors for an immersive viewing experience. Vision AI is now available across Samsung’s Neo QLED, OLED, QLED, and The Frame TV models. The Neo QLED 8K QN990F, powered by the NQ8 AI Gen3 Processor, demonstrates Samsung’s commitment to delivering cutting-edge AI experiences locally on devices.
Samsung has partnered with Microsoft to integrate Vision AI with Microsoft Copilot, a move designed to enhance personalized content recommendations on its new Smart TVs and Smart Monitors. According to the company, this collaboration will allow users to explore a range of Copilot services seamlessly.
Additionally, Samsung announced its intention to work with other leading AI companies, including Google, to further expand Vision AI’s capabilities. This reflects Samsung’s strategic focus on creating a comprehensive AI ecosystem for its devices.
Beyond entertainment, Vision AI transforms Samsung’s screens into central hubs for SmartThings, its home automation platform. The system provides real-time updates about household activities, monitors the well-being of family members and pets, and detects unusual behaviors within the home environment.
“With Samsung Vision AI, we’re redefining the role of screens by combining entertainment, personalization, and lifestyle solutions into one seamless experience to simplify your life,” said SW Yong, President and Head of Visual Display Business at Samsung Electronics.
In addition to Vision AI, Samsung showcased several new display technologies at CES. Notable launches include the Premiere 5, the world’s first triple-laser ultra-short-throw projector, which delivers large, high-quality displays from minimal distances. Another highlight was the MICRO LED Beauty Mirror, which combines advanced display and sensor technology to reflect user images while analyzing skin conditions.
Samsung isn’t alone in advancing AI-powered televisions. LG introduced its 2025 OLED EVO lineup at CES, featuring the evo M5 and evo G5 models powered by the second-generation Alpha 11 AI processor. These TVs leverage deep learning algorithms to enhance low-quality images to high-definition resolution with pixel-level accuracy.
LG’s AI-driven features extend to voice recognition, personalized profiles, relevant content suggestions, and conversational interfaces enabled by a large language model. Like Samsung, LG has partnered with Microsoft to offer access to Copilot, ensuring a competitive edge in the rapidly evolving AI television market.
As AI becomes integral to the television industry, companies like Samsung and LG are pushing the boundaries of innovation. By integrating Vision AI and partnering with tech giants, Samsung aims to redefine what televisions can do, making them smarter, more interactive, and essential to modern lifestyles.
With competition heating up and consumer expectations rising, the future of AI-powered televisions promises unprecedented advancements in personalization, convenience, and technology.